AAF Greater Rochester Board
AAF Greater Rochester is an affiliate of the American Advertising Federation (AAF) and serves as your connection to people, events, and ideas in the Rochester community.
Current Role: Vice President
Accomplishments
& Giving Back
I helped coordinate a reoccurring monthly event called 20 Minutes and a Beer by securing a lineup of guest speakers, managed the logistical, operational, and on-site details to ensure they ran smoothly, while collaborating with board members to create these events that were educational, inspiring, and helped increase attendance among members, non-members, and students
On my years as a Creative-Co chair I helped created and developed promotional materials and themes to enhance the visibility of AAFGR's award show and events. Focusing on social media assets and email campaigns, while collaborating with board members on planning and coordinating logistics.
As VP I am role responsible for strategic direction, overseeing operations, managing award show logistics, and events. Additionally, served as a speaker and mentor at several local colleges, offering speaking events, portfolio reviews, and one-on-one sessions. The goal is to inform, motivate, and inspire students by sharing current expertise in the marketing and advertising industry and personal experiences to support their career development as they approach graduation.
Proudly judging American Advertising Federation’s (AAF) local and district American Advertising Awards (ADDY/AAA’s) competitions around the country, where the requirements were to evaluate submissions based on creativity, originality, and strategy.
