Recruiting the best talent for nationwide opportunities takes a wild idea.

Textron, known for its portfolio of over 18 iconic brands including Bell Helicopters and Cessna, faces challenges in attracting top talent amid competition from tech startups and more widely recognized companies. To address this, we partnered with Textron to launch its record-breaking recruitment campaign, Where Wild Ideas Work. This comprehensive effort included concepting, filming, editing, animation, social media, recruitment events, and sales enablement tools—all strategically aligned with Textron’s established brand platform.

The results are exceptional.

A 200%+ increase in applications in the first year, a 1.5x improvement in the offer-to-acceptance rate, and campaign extensions that significantly broadened reach and engagement and a Winner of an American Marketing Association (AMA) Pinnacle Award, B2B campaign. Ultimately, the campaign successfully repositioned Textron as a compelling career destination for emerging talent, setting a new benchmark for recruitment success.

Highlights:

• Increased applications in year 1 by more than 200%.

• Increased offer-to-acceptance rate by 1.5X.

• Campaign extensions included sales enablement tools, social media, live events, contests, and more.

• Winner of an American Marketing Association Pinnacle Award, B2B campaign.

• The evolved campaign continues to resonate with a whole new class of graduates.

*all work was done as an employee of Brandtatorship